STRATEŠKE RAZVOJNE SITUACIJE PODJETJA LJUTOMERČAN D.D.

Rozman-Klenar, Jože

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Title:	STRATEŠKE RAZVOJNE SITUACIJE PODJETJA LJUTOMERČAN D.D.
Authors:	ID Rozman-Klenar, Jože (Author) ID Duh, Mojca (Mentor) More about this mentor...
Files:	VS_Rozman-Klenar_Joze_2011.pdf (798,91 KB) MD5: 959C796D09575C25383B3B5DE6C5CABB PID: 20.500.12556/dkum/92657d26-c010-436d-a051-97d2024c1985
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Vinogradništvo predstavlja ljudem, ki se s tem ukvarjajo način življenja. Tako je v Sloveniji nastala tradicija pridelave grozdja ter vina. Kultura in krajina, kjer se prideluje vino sta se temu skozi stoletja prilagodili. Žal je v določenih območjih vidno nazadovanje vinogradništva in opuščene prvoklasne vinorodne lege. Vsemu temu je botrovala neizprosna tekmovalnost na vinskem trgu. Veliko je vinarskih podjetij v državi, ki so šibka in bodo šla v roke tujcem, ki bodo ali pa tudi ne obdržali to starodavno slovensko tradicijo kulture vina. Vsekakor bo morala država (pristojne institucije) dodeliti več finančne pozornosti, če se bo še hotela promovirati v tujini z slogani »I FEEL SLOVENIA«, saj je vino del našega turizma. Podjetje, kot je Ljutomerčan d.d. pa bo svojo pot ob umnem vodenju korak za korakom dosegalo strateške trge. S tem se bo regija opomogla, predvsem zasebni vinogradniki, ki ne bodo več imeli težav z prodajo grozdja. Sivi trg z vini se bo izničil in griči se bodo spet veselo obdelovali, kljub višjim pridelovalnim stroškom, ki izhajajo iz narave strmih leg.
Keywords:	Ljutomerčan d.d., kultura in krajina, vinski trg, turizem, tekmovalnost, strategije
Place of publishing:	Maribor
Publisher:	[J. Rozman Klenar]
Year of publishing:	2011
PID:	20.500.12556/DKUM-19185
UDC:	005.4
COBISS.SI-ID:	10798876
NUK URN:	URN:SI:UM:DK:FKO5N4PI
Publication date in DKUM:	02.11.2011
Views:	2167
Downloads:	183
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	STRATEGIC DEVELOPMENTAL SITUATIONS OF THE COMPANY LJUTOMERČAN D.D.
Abstract:	Winemaking is for the people who deal with this, a way of living. During the centuries Slovenia become a tradition of wine producing Coutry. Culture and landscape in wineregions were adapted over the centuries. Unfortunately in certain areas is vision declined and dropping of absolutly wine-growing locations. All this has resulted in a relentless competition in the wine market. Many of the wine-making enterprises in the country, who are weak, will go into the hands of foreigners, who will keep or not this ancient Slovenian tradition of wine culture. In any case, the State must give (the institution) more financial attention to wine industry, if they want to continue to promote in strategic export countries with the slogan »I FEEL SLOVENIA«. This is the part of our wine tourism. Companies such as Ljutomerčan d.d. is going at a reasonable management step by step, serving to achieve the strategic markets. This will help the region recover, especially private growers, who will no longer have a problem with the sale of grapes. The gray market with wine will be delited and the hills will be again joyful planted with vinerooths, despite the climatic costs arising from the nature steep sites.
Keywords:	Ljutomerčan d.d., culture and landscape, wine market, tourism, competition, strategy

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