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DKUM
EPF - Faculty of Business and Economics
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Faculty of Business and Economic, Maribor
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Title:
POZNAVANJE IN UPORABA CRM V SLOVENSKIH PODJETJIH PRI POSLOVANJU S TUJIMI PODJETJI
Authors:
ID
Kričej, Ana
(
Author
)
ID
Logožar, Klavdij
(
Mentor
)
More about this mentor...
Files:
UNI_Kricej_Ana_2011.pdf
(648,99 KB)
MD5: A45B763DB1A47B45FF1BC2A77202CF5A
PID:
20.500.12556/dkum/069cea76-2fbc-4cd3-b47e-4dd8d6c068c4
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
V diplomi je prestavljena teorija o CRM, strategija CRM in njena implementacija v podjetje. V zadnjem poglavju je analiza anketnega vprašalnika, ali podjetja poznajo in uporabljajo CRM pri poslovanju s tujimi podjetji.
Keywords:
vrednost kupca
,
CRM
,
CRM strategija
,
implementacija CRM strategije
Place of publishing:
Maribor
Publisher:
[A. Kričej]
Year of publishing:
2011
PID:
20.500.12556/DKUM-19353
UDC:
658.8
COBISS.SI-ID:
10757148
NUK URN:
URN:SI:UM:DK:BY8XSSOP
Publication date in DKUM:
26.08.2011
Views:
2026
Downloads:
171
Metadata:
Categories:
EPF
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Secondary language
Language:
English
Title:
KNOWLEDGE AND USAGE OF CRM IN SLOVENIAN COMPANIES DOING BUSINESS WITH FOREIGN ENTERPRISES
Abstract:
In diploma are introduced theory about CRM, CRM strategy and its implementation into company.
Keywords:
customer value
,
CRM
,
CRM strategy
,
CRM implementation
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