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Title:ANALIZA POSLOVNEGA OKOLJA NA PRIMERU PODJETJA LJUBLJANSKE MLEKARNE D.D.
Authors:ID Sivec, Monika (Author)
ID Širec, Karin (Mentor) More about this mentor... New window
Files:.pdf VS_Sivec_Monika_2011.pdf (871,16 KB)
MD5: AE50D3393B0D5B5C3157322DF640611D
PID: 20.500.12556/dkum/25709ea1-5542-4e44-9af5-434ca7e1edea
 
Language:Slovenian
Work type:Final seminar paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomskem seminarju je obravnavano podjetje Ljubljanske mlekarne d.d.. Analizirani so tako zunanji, kot notranji dejavniki, ki imajo ključen pomen in vpliv na samo poslovanje podjetja. Vse predhodne podrobne analize so bile potrebne za dobro narejeno celovito analizo, saj je ta analiza ključnega pomena, ker je temelj za strateška izhodišča. Delo diplomskega seminarja je sestavljeno iz dveh delov. Najprej so opredeljena teoretična izhodišča, v nadaljevanju pa analiza poslovnega okolja izbranega podjetja. Nazadnje smo zapisali strateške cilje, h katerim bi se lahko podjetje usmerilo v bodoče in si tako izboljšalo svoje poslovanje.
Keywords:analiza poslovnega okolja podjetja, zunanje okolje, notranje okolje, PESTEL analiza, Porterjev model, analiza interesnih skupin, SWOT analiza, Ljubljanske mlekarne d.d..
Place of publishing:Maribor
Publisher:[M. Sivec]
Year of publishing:2012
PID:20.500.12556/DKUM-19368 New window
UDC:005.5
COBISS.SI-ID:11198236 New window
NUK URN:URN:SI:UM:DK:ZKW7RDAQ
Publication date in DKUM:16.11.2012
Views:4135
Downloads:922
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:BUSINESS ENVIRONMENT ANALYSIS CASE OF THE COMPANY LJUBLJANSKE MLEKARNE D.D.
Abstract:This diploma seminar is dealing with the Ljubljanske mlekarne d.d. enterprise. External and internal factors, that have key meaning and influence on the economic operation of the enterprise, have been analysed. All preliminary detailed analyses were necessary in order to get a good complete analysis, which has a key impact and foundations for the strategic origins. Diploma seminar consists of two parts. In the first place there are the definitions of theoretical starting-points, followed by the complete analysis of the business environment of the chosen enterprise. In the end we set the strategic goals which the enerprise could follow in the future in order to improve the economic operation.
Keywords:analysis of the business environment, external environment, internal environment, PESTEL analysis, Porter´s model, analysis of the contracting parties, SWOT analysis, Ljubljanske mlekarne d.d..


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