METODE POSPEŠEVANJA PRODAJE V TRGOVINI C&A MODA KOPER

Vučković, Timoteja

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Title:	METODE POSPEŠEVANJA PRODAJE V TRGOVINI C&A MODA KOPER
Authors:	ID Vučković, Timoteja (Author) ID Završnik, Bruno (Mentor) More about this mentor...
Files:	VS_Vuckovic_Timoteja_2011.pdf (350,93 KB) MD5: 0CF459B12D26E881B56FABC7241E694C PID: 20.500.12556/dkum/d6db7e43-07c5-4604-bb6a-f2853d622fc7
Language:	Slovenian
Work type:	Final seminar paper
Organization:	EPF - Faculty of Business and Economics
Abstract:	Tržno komuniciranje je komunikacija podjetja s kupcem o izdelkih in dejavnostih, z njimi lahko podjetje dosega svoje zastavljene cilje. Med orodja tržnega komuniciranja sodi pospeševanje prodaje. Podjetja se zavedajo vse večje konkurence, zato pospeševanju prodaje dajejo vse večji pomen. Osnovni namen pospeševanja prodaje je dosegati hitrejši in močnejši odziv porabnikov za nakup izdelka, s tem podjetje lažje doseže prodajne cilje in s tem tudi dobiček. V teoretičnem delu seminarja sem predstavila pomen in proces tržnega komuniciranja, opisala sem komunikacijski proces ter orodja tržnega komuniciranja. Eno izmed orodij je tudi pospeševanje prodaje. Predstavila sem pospeševanje prodaje, namene in cilje ter metode katere srečujemo na tržišču. V praktičnem delu so predstavljene metode pospeševanja prodaje v podjetju C&A Moda d.o.o.. Podjetje izvaja metode pospeševanja prodaje usmerjene na potrošnike in orodja usmerjena na prodajno osebje. Analizirala sem nekaj akcij pospeševanja prodaje ter opisala njihove prednosti in slabosti, predlagala sem tudi ukrepe.
Keywords:	Tržno komuniciranje, komunikacijski splet, pospeševanje prodaje, cilji in namen pospeševanja prodaje, metode pospeševanja prodaje
Place of publishing:	Koper
Publisher:	[T. Vučković]
Year of publishing:	2011
PID:	20.500.12556/DKUM-19690
UDC:	658.8
COBISS.SI-ID:	10813468
NUK URN:	URN:SI:UM:DK:23MAQO2K
Publication date in DKUM:	07.11.2011
Views:	3669
Downloads:	397
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	METHODS OF SALES PROMOTION IN THE STORE C&A MODA KOPER
Abstract:	Marketing communications is a communication company with costomers about products and activities with an entity achieves its objectives. During the marketing communication tools fall sales promotion. Companies are aware of increasing competition, and sales promotion placed on increasing importance. The primary purpose of sales promotion is to achieve faster and stronger response of consumers to buy, this company better reach sales targets and thereby gain. In the theoretical part of the seminar I presented the importance and process of marketing communication, I describe the communication process and tools of marketing communication. One of the tools is to increase sales. I presented a sales promotion, aims and objectives, methods which we encounter in the marketplace. The paper presents a practical methods of sales promotion in the company C&A Fashion Ltd.. The company carries out the methods of sales promotion amied at consumers and tools focused on the sales staff, I analyzed several sales promotion campaigns and I describe their strengths and weaknesses, I have also proposed measures.
Keywords:	Marketing communications, communication process, sales promotion, objectives and purpose of sales promotion, methods of the sales promotion

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