E-POSLOVANJE ZAVODA ZA KULTURO, TURIZEM IN RAZVOJ

Brezovnik, Nives

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Title:	E-POSLOVANJE ZAVODA ZA KULTURO, TURIZEM IN RAZVOJ
Authors:	ID Brezovnik, Nives (Author) ID Bobek, Samo (Mentor) More about this mentor...
Files:	VS_Brezovnik_Nives_2011.pdf (9,80 MB) MD5: 5AC3E2D3D4CB1E2A407C696B4269A033 PID: 20.500.12556/dkum/99c8edb3-9bf1-40fe-aa84-6dd4869e57c1
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Razvoj informacijskih tehnologij je tako kot na drugih področjih odločujoče spremenil poslovanje in trženje tudi na področju turizma. V turistični panogi se zavedamo, da se je v današnjem svetu poslovanja potrebno neprestano in hitro prilagajati spremembam na trgu, ki silijo v vpeljevanje vedno novih tehnologij in sistemov kar omogoča ohranitev obiskovalcev, ki imajo vedno večje in vse bolj specifične želje. Uporaba e-poslovanja in e-trženja prinaša zbliževanje obeh tako potrošnikov kot ponudnikov. Potrošniki lahko z e-poslovanjem na učinkovit način predstavijo želje in njihove potrebe, ponudniki pa lahko z e-poslovanjem nadzorujejo zmožnost uresničevanja želja in potreb potrošnikov. V svetu e-trženja je danes kupec tisti, ki odloča kaj želi videti, kdaj, kje in koliko časa. Kupec pokaže zanimanje za določen turističen produkt že z obiskom spletne strani na kateri lahko brez vsiljevanja raziskuje informacije o turistični destinaciji, ki jo želi obiskati. V diplomski nalogi smo vsa predstavljena dejstva upoštevali pri integraciji e-poslovanja in e-trženja na področje zavoda za kulturo, turizem in razvoj. Integracije smo se lotili s temeljitim pregledom prednosti in slabosti tako e-poslovanja kot e-trženja. Bralcu smo v diplomski nalogi orisno predstavili dejavnost turističnih storitev zavoda ter opisali turistične produkte, ki jih ponujamo predvsem za lažje razumevanje potreb vključevanja e-poslovanja in e-trženja na področje zavoda. E-poslovanje smo vključili tudi na podlagi pobud obiskovalcev, katerih mnenja in predloge smo raziskali z anketno raziskavo. Sledil je razvoj spletne promocije za vse dejavnosti, ki jih ponuja zavod (Muzej na prostem Rogatec, Dvorec Strmol in Športna dvorana Rogatec). E-poslovanje smo vključili na področje zavoda z razvojem informacijskega spletnega portala, ki vključuje naslednje spletne aplikacije: e-rezervacije in razpored zaposlenih, e-seznami inventarne opreme, e-seznami kontaktnih podatkov in e-arhiviranje. Spletne aplikacije informacijskega portala so integrirane na spletne strani zavoda tako, da dajejo celovitejšo podobo. Omenjene spletne aplikacije bodo pomembno pripomogle k boljši organiziranosti dela zaposlenih in preglednosti podatkov na zavodu. Spletna prodajalna predstavlja novo obliko kataloške prodaje oziroma e-trženja s to razliko, da je katalog izdelkov predstavljen v obliki spletnih tehnologij. Obiskovalci spletne prodajalne si lahko ogledajo katalog izdelkov in nato izbrane izdelke tudi naročijo. Glavna prednost spletne prodajalne oziroma e-trženja je dostopnost ciljnih kupcev saj je spletno ponudbo spletne prodajalne mogoče videti vsakomur, ki ima dostop do spleta. V zavodu smo na podlagi prednosti, ki jih prinaša spletna prodajalna in na podlagi povpraševanja obiskovalcev po spletnem nakupovanju izdelkov odločili vpeljati Muzejsko spletno prodajalno e-Lodn. V ponudbi spletne prodajalne e-Lodn je mogoče najti izdelke mojstrov domače in umetne obrti iz širše okolice Rogatca.
Keywords:	turistična ponudba, e-poslovanje, e-trženje, zavod za kulturo, turizem in razvoj, spletna promocija, družabna omrežja, informacijski portal, spletna prodajalna.
Place of publishing:	Gornji Grad
Publisher:	[N. Brezovnik]
Year of publishing:	2011
PID:	20.500.12556/DKUM-19712
UDC:	004.738.5
COBISS.SI-ID:	10805020
NUK URN:	URN:SI:UM:DK:9YH7H4LA
Publication date in DKUM:	03.11.2011
Views:	2471
Downloads:	185
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	E-Business of the Institute for Culture, Tourism and Development
Abstract:	Like in other areas, information technology development has also decisively changed commerce and marketing in the area of tourism. The tourism industry is aware that today's world of commerce requires constant and quick adapting to market changes, which force us to implement new technologies and systems to retain visitors, whose desires keep growing and becoming more specific. E-commerce and e-marketing brings together customers and vendors. E-commerce enables the customers to effectively detail their desires and needs, and the vendors to control their ability to fulfill the customers' desires and needs. In the world of e-commerce, the customers decide what they want to see, when, where and for how long. The customers show an interest in a specific tourist product by visiting a website which enables them to freely research the tourist destination they wish to visit. The facts presented in the diploma paper were taken into account when integrating e-commerce and e-marketing for Institute of Culture, Tourism and Development. Integration began with a thorough overview of advantages and weaknesses of e-commerce and e-marketing. The diploma papers outlines the Institute's tourist services and describes the tourist products, in order to clarify the need for the implementation of e-commerce and e-marketing in the Institute's operations. E-commerce has also been included as a result of a survey of visitors, who gave their opinions and suggestions. This was followed by a web promotion of all of the activities offered by the Institute (Open-air museum Rogatec, Strmol Manor and Rogatec gym). E-commerce has been included in the Institute's operations by developing a web portal, which includes the following web applications: e-reservations and employee schedules, e-lists of inventory, e-lists of contact data and e-archiving. The portal's web applications are integrated into the Institute's web pages so as to present a comprehensive image. The abovementioned web applications will have an important contribution to a better organization of work and a better overview of the Institute's data. The web shop is a new form of sale by catalog or e-marketing, the only difference being that the catalog of products is presented by web technologies. The web shop visitors can view the catalog of products and then order the selected products. The main advantage of the web shop or e-marketing is the accessibility to end customers, because the web shop's offering can be viewed by anyone with internet access. Based on the advantages offered by a web shop as well as the customers' demand for web shopping, the Institute has decided to implement the museum web shop e-Lodn. The e-Lodn web shop offers products from master craftsmen from the wider Rogatec area.
Keywords:	tourist offering, e-commerce, e-marketing, Institute of Culture, Tourism and Development, web promotion, social networks, information portal, web shop

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