ANALIZA MARKETINŠKEGA SPLETA PAKETNIH STORITEV POŠTE SLOVENIJE D.O.O.

Jurančič, Primož

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Title:	ANALIZA MARKETINŠKEGA SPLETA PAKETNIH STORITEV POŠTE SLOVENIJE D.O.O.
Authors:	ID Jurančič, Primož (Author) ID Milfelner, Borut (Mentor) More about this mentor...
Files:	UNI_Jurancic_Primoz_2011.pdf (1,38 MB) MD5: 1DF36E49228102F1F8DF50272A965FF8 PID: 20.500.12556/dkum/cffd2d1e-cfed-4ead-afb0-ad63168fd436
Language:	Slovenian
Work type:	Final seminar paper
Organization:	EPF - Faculty of Business and Economics
Abstract:	Diplomski seminar obravnava marketinški splet storitev (7P). V seminarju so zajete oz. prikazane najpomembnejše teoretične osnove obravnavane tematike in na primeru organizacije prikazan, ter glede na kakovost analiziran oz. raziskovan njihov marketinški splet storitev. V teoretičnem delu seminarja je v celoti predstavljen marketinški splet storitev (7P), saj so v ločenih poglavjih prikazane vse sestavine marketinškega spleta (7P): izdelek, cena, prostor, promocija oz. marketinško komuniciranje, ljudje, procesi in fizični dokazi. Marketinški splet 7P je samo del celotnega procesa (spleta ciljnih aktivnosti) marketinga, zato je v seminarju predstavljen koncept marketinga (pomen in pregled razvoja opredelitve marketinga) s svojimi najpomembnejšimi aktivnostmi med katere sodijo strateška analiza, strateška diagnoza in strateško načrtovanje marketinga pod katero spada tudi marketinški splet. Ker se splet (7P) in tema seminarja nanašata na storitve, je v teoretičnem delu prav tako ustrezno predstavljena opredelitev storitev (management storitev) in njihovih osnovnih značilnosti (generične in izvedene). Marketinški splet storitev (7P) in vse njegove sestavine so v empiričnem delu seminarja predstavljene na primeru Pošte Slovenije in njenega marketinškega spleta paketnih storitev. V zaključku empiričnega dela seminarja so prikazani oz. predstavljeni rezultati anketne raziskave o zadovoljstvu odjemalcev s paketnimi storitvami Pošte Slovenije in rezultati določenih raziskav same organizacije. Na podlagi omenjenih raziskav in literature Pošte Slovenije, ter lastnih izkušenj v organizaciji pa je v sklepu dodana tudi analiza s predlogi o možnih izboljšavah določenih sestavin marketinškega spleta paketnih storitev Pošte Slovenije.
Keywords:	Koncept marketinga, Marketinški splet, Sestavine izdelka, Storitve, Značilnosti storitev, Paketne storitve Pošte Slovenije, Proces izvajanja poštnih storitev.
Place of publishing:	Lenart
Publisher:	[P. Jurančič]
Year of publishing:	2011
PID:	20.500.12556/DKUM-19723
UDC:	339.13
COBISS.SI-ID:	10850588
NUK URN:	URN:SI:UM:DK:ALWSTHZP
Publication date in DKUM:	23.11.2011
Views:	6820
Downloads:	1093
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	ANALYSIS OF MARKETING MIX OF PACKET SERVICES OF POŠTA SLOVENIJA D.O.O.
Abstract:	This seminar deals with marketing mix services (7P). In the seminar are presented the most important theoretical basis of this topic, shown also with the example based on quality analysis of the marketing mix services. In the theoretical part of the seminar the entire marketing mix service (7P) is presented, divided in separate sections for all components of marketing mix (7P): product, price, place, promotion or marketing communication, people, processes and physical evidences. Marketing mix 7P is only part of the whole process of marketing, therefore this seminar presents also the marketing concept (the meaning and development of marketing) with its major activities, including strategic analysis, strategic planning and strategic diagnosis of marketing, part of which is also the marketing mix. As the mix (7P) and the topic of the seminar relate to services, the theoretical part also presents the definition of services (service management) and their main characteristics (generic and derivative). In the empirical part is presented marketing mix service (7P) with all its components, based on Post of Slovenia and their marketing mix of packet services. In the conclusion of empirical part of the seminar are presented results of survey research conducted on customers satisfaction with the packet services of Post of Slovenia and the results of certain research (which were done by organization itself). There is added also the analysis with suggestions on possible improvements of certain components of marketing mix of packet services of Post of Slovenia, based on these studies and the literature of Post of Slovenia, as well as on my own experience in the organization.
Keywords:	Marketing concept, Marketing mix, Product components, Services, Characteristics of services, Packet services of Post of Slovenia, Execution process of Slovenian postal services.

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