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Title:VPLIV LOKALNEGA OKOLJA NA PROCES INTERNACIONALIZACIJE PODJETJA V DRŽAVAH BRIC
Authors:ID Laščak, Edita (Author)
ID Jurše, Milan (Mentor) More about this mentor... New window
Files:.pdf UNI_Lascak_Edita_2011.pdf (270,75 KB)
MD5: 6BCE3EF6486190722D54295C3FFE8DD0
PID: 20.500.12556/dkum/0d5d4093-450c-4203-a8f7-e0c8a2daa415
 
Language:Slovenian
Work type:Final seminar paper
Organization:EPF - Faculty of Business and Economics
Abstract:Ker je mednarodne dejavnosti v svetu vse več, postajajo meje med državami vedno bolj zabrisane. Mnogo podjetij zato razmišlja o internacionalizaciji poslovanja, ki pa je za večino, če hočejo preživeti v konkurenčnem svetu, že nuja in ne več izbira. V delu diplomskega seminarja smo analizirali vplive lokalnega okolja v procesu internacionalizacije v državah BRIK. Naša analiza je zajemala področje ekonomskega, političnega, kulturnega in pravnega okolja držav. Skozi delo smo spoznali, da brez podrobne analize dejavnikov lokalnega okolja, širitev na tuje trge ni smiselna, saj ne moremo pričakovati da bo tudi uspešna.
Keywords:Internacionalizacija, globalizacija, lokalno okolje, dejavniki okolja, BRIK države
Place of publishing:[Maribor
Publisher:E. Laščak
Year of publishing:2011
PID:20.500.12556/DKUM-20071 New window
UDC:339.9
COBISS.SI-ID:10871836 New window
NUK URN:URN:SI:UM:DK:2A0HFLNL
Publication date in DKUM:01.12.2011
Views:1768
Downloads:153
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:IMPACT OF THE LOCAL ENVIRONMENT ON THE PROCESS OF INTERNATIONALISATION OF COMPANIES IN THE BRIC COUNTRIES
Abstract:As the international activities all over the world are getting increased, borders between countries are becoming increasingly blurred. Many businesses are considering about internationalization of business, but for most, if they want to survive in a competitive world, is already a necessity rather than a free choice. In the work of graduate seminar, we analyzed the influence of local environment in the process of internationalization in the BRIC countries. Our analysis covered the area of economic, political, cultural and legal environment of states. Through the work we have realized that without a detailed analysis of local environmental factors, the expansion to foreign markets does not make sense, because we cannot expect that it will be also successful.
Keywords:Internationalization, globalization, local environment, environmental factors, BRIC countries


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