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Title:VREDNOSTNA ANALIZA TOPLOTNOIZOLACIJSKIH MATERIALOV
Authors:ID Robnik, Mateja (Author)
ID Šuman, Nataša (Mentor) More about this mentor... New window
ID Pisnik, Aleksandra (Mentor) More about this mentor... New window
Files:.pdf UNI_Robnik_Mateja_2011.pdf (1,21 MB)
MD5: EEAE8723A5C9FAD14117E05656C944B8
PID: 20.500.12556/dkum/5d9d9f09-520b-4ebf-ad0a-4b81fcf3b5e1
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
Abstract:Za toplotno zaščito ovoja zgradbe se uporabljajo številni materiali, ki imajo različne lastnosti. Za namen izbire med določenimi variantami, je mogoče uporabiti metodo vrednostna analiza. V prvem delu diplomskega dela je predstavljena vrednostna analiza kot metoda za ocenjevanje ekonomičnosti gradbenih izdelkov in je v nadaljevanju prikazana njena izvedba na primeru izbire toplotnoizolacijskega materiala za toplotno zaščito poševne strehe med špirovci. V drugem delu diplomskega dela je opredeljen marketinški splet in njegove posamezne aktivnosti ter analiziran marketinški splet štirih proizvajalcev in enega distributerja toplotnoizolacijskih materialov, ki delujejo na našem trgu.
Keywords:vrednostna analiza, toplotnoizolacijski materiali, steklena volna, kamena volna, ekspandirani polistiren, lesna vlakna, ovčja volna, celuloza, marketinški splet, izdelek, cena, marketinško komuniciranje, prodajne poti
Place of publishing:Maribor
Publisher:[M. Robnik]
Year of publishing:2011
PID:20.500.12556/DKUM-20692 New window
UDC:657.474.5:699.8(043.2)
COBISS.SI-ID:16328470 New window
NUK URN:URN:SI:UM:DK:BPKVZJTG
Publication date in DKUM:29.09.2011
Views:3118
Downloads:368
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FG
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Secondary language

Language:English
Title:VALVE ANALYSIS OF THERMAL INSULATION MATERIALS
Abstract:For the thermal protection of the building we can use a number of materials which have different properties. For the purpose of choosing between certain variants, we can use a method of value analysis. The first part of the graduate work presentes a value analysis method for assessing the economical component of products further on it shows a practical case of implementation of thermal insulation material on slantin roof between the rafters. The second part of the graduate work defines a marketing mix and its specific activity and analyzes marketing mix of four producers and one thermal insulation materials distributor on our market.
Keywords:value analysis, thermal insulation materials, marketing mix, product, price, promotion, place, glass wool, rock wool, expanded polystyrene, wood fibres, sheep wool, cellulose


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