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Title:OPTIMIZACIJA PROIZVODNJE IN SISTEM NABAVE V PODJETJU EMO ETT
Authors:ID Jurkošek, Sebastijan (Author)
ID Palčič, Iztok (Mentor) More about this mentor... New window
ID Pisnik Korda, Aleksandra (Comentor)
Files:.pdf UNI_Jurkosek_Sebastijan_2011.pdf (2,01 MB)
MD5: 9030A584D80EEF166DA07B2530467D0A
PID: 20.500.12556/dkum/bb16d782-45f0-4949-8f81-137bdf703a95
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FS - Faculty of Mechanical Engineering
Abstract:Diplomska naloga opisuje sistem nabave in marketinški splet v podjetju EMO ETT. V teoretičnem delu je opredeljena nabava, njena vloga, cilj, strategija glede časa in glede na življenjski cikel izdelka, nabavni proces ter sodelovanje nabave z ostalimi poslovnimi funkcijami. Opredeljen je tudi marketinški splet ter njegovi instrumenti, izdelek, cena, marketinške poti in marketinško komuniciranje. V praktičnem delu sta prikazana nabava in marketinški splet v podjetju ter problem ostankov pločevine pri proizvodnji posode.
Keywords:nabava, marketinški splet, izdelek, cena, marketinške poti, marketinško komuniciranje, EMO ETT
Place of publishing:Maribor
Publisher:[S. Jurkošek]
Year of publishing:2011
PID:20.500.12556/DKUM-20797 New window
UDC:005.932+658.7(043.2)
COBISS.SI-ID:16072214 New window
NUK URN:URN:SI:UM:DK:EFTSBO4D
Publication date in DKUM:07.10.2011
Views:2459
Downloads:320
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FS
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Secondary language

Language:English
Title:PRODUCTION OPTIMISATION AND PURCHASE SYSTEM IN COMPANY EMO ETT
Abstract:The diploma paper describes the system of purchase in company EMO ETT. Theoretical part defines purchase, its role, objectives, strategy regardless of time and life cycle of the product, purchase process and collaboration of the purchase with other business functions. There is also definition of marketing mix and its instruments: product, price, place and promotion. Purchase and marketing mix of the company are shown in the practical part, which also describes problem of remaining metal in the production of dishes.
Keywords:purchase, marketing mix, product, price, place, promotion, EMO ETT


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