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Title:
KOMUNIKACIJSKA STRATEGIJA SPLETNEGA MESTA. PRIMER ZA SPLETNO STRAN ZEJEN.SI
Authors:
ID
Kerec, Karmen
(
Author
)
ID
Ivanišin, Marko
(
Mentor
)
More about this mentor...
Files:
UNI_Kerec_Karmen_2011.pdf
(1,04 MB)
MD5: 10C5A8C4218E903255B289F327809A03
PID:
20.500.12556/dkum/2a9db2e0-633e-4c23-b551-ae916c32e30a
Language:
Slovenian
Work type:
Bachelor thesis/paper
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Osrednja tema diplomskega naloge je priprava komunikacijske strategije. Diplomska naloga je sestavljena iz teoretičnega in praktičnega dela. V teoretičnem delu so predstavljeni koraki, ki jih je potrebno narediti, če želimo izdelati komunikacijsko strategijo. V praktičnem delu diplomske naloge pa je predstavljena komunikacijska strategija za spletno mesto zejen.si.
Keywords:
komunikacijska strategija
,
strateško planiranje
,
spletna komunikacija
,
SWOT analiza
Place of publishing:
Maribor
Publisher:
[K. Kerec]
Year of publishing:
2011
PID:
20.500.12556/DKUM-20908
UDC:
659.3(043.2)
COBISS.SI-ID:
15600150
NUK URN:
URN:SI:UM:DK:CWNZHKPI
Publication date in DKUM:
10.10.2011
Views:
12014
Downloads:
544
Metadata:
Categories:
KTFMB - FERI
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Secondary language
Language:
English
Title:
COMMUNICATION STRATEGY FOR A WEB SITE. THE CASE OF WEB SITE ZEJEN.SI
Abstract:
The main topic of this thesis is the preparation of a communication strategy. The thesis consists of both a theoretical and an empirical part. The theoretical part presents the necessary steps for building a communication strategy. The empirical part presents the communication strategy for the web site zejen.si.
Keywords:
communication strategy
,
strategic planning
,
web communication
,
SWOT analysis
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