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Title:PROGRAMSKA REŠITEV ZA PODPORO TRŽENJU OGLASNEGA PROSTORA
Authors:ID Rozman, Janez (Author)
ID Werber, Borut (Mentor) More about this mentor... New window
Files:.pdf VS_Rozman_Janez_2011.pdf (832,24 KB)
MD5: ED327A91CCC0F41686DC98F00673AA5A
PID: 20.500.12556/dkum/af475eea-6bf5-48d4-b443-475fffa051c8
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Diplomska naloga opisuje izgradnjo programa za podporo pri analizi oglasnega prostora v Službi za trženje radijskih in televizijskih programov na RTV Slovenija. V programu so podatki iz obstoječih, nepovezanih sistemov združeni v eno skupno celoto. S tem bomo dobili osnovo za vse analize in preglede, hkrati pa bomo prihranili veliko časa, ki ga bodo lahko zaposleni namenili drugim pomembnim zadevam. Projekt je bil narejen na podlagi analitičnega pristopa k razvoju uporabniških rešitev. Pri tem smo uporabili programsko orodje Microsoft Access 2007. V uvodnem delu je opisana organizacija, ki bo uporabljala program, in predstavljena metodologija dela. V nadaljevanju so opisani podatkovni model, obrazci v programu in rezultat obdelav, to so vsa poročila in analize. Zaključek vsebuje oceno učinkov ter možnost nadaljnjega razvoja programa.
Keywords:Microsoft Access, Programska rešitev, Analiza oglasnega prostora
Place of publishing:Maribor
Year of publishing:2011
PID:20.500.12556/DKUM-21230 New window
COBISS.SI-ID:6961939 New window
NUK URN:URN:SI:UM:DK:JHI51YML
Publication date in DKUM:05.01.2012
Views:2124
Downloads:129
Metadata:XML DC-XML DC-RDF
Categories:FOV
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Secondary language

Language:English
Title:PROGRAM SOLUTION FOR THE AIR-TIME MARKETING SUPPORT
Abstract:The present thesis deals with the construction of a computer program for the air-time marketing analysis support within the Department of Radio and Television Marketing of RTV Slovenija. The program allows the data from the existent unlinked systems to be joined into a common base for the analyses and verifications. This shall save the company a lot of time, which could be redirected to other important spheres of activity. The project was formed based on the analytical approach to the development of user-friendly solutions. Microsoft Access 2007 software was used in the process. The introduction includes description of the organisation which will be using the program. It also presents the selected methodology. Furthermore, the thesis presents a detailed description of data model, data sheets and data processing results, i.e. all reports and analyses. The conclusion includes impact assessment of the program and states the possibility of its further development.
Keywords:Microsoft Access, Program solution, Air-time analysis


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