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Title:INFORMACIJE ZA POTREBE MANAGEMENTA PRODAJE V PODJETJU TEHNIKA-SET D.D.
Authors:ID Stegne, Anica (Author)
ID Iršič, Matjaž (Mentor) More about this mentor... New window
Files:.pdf VS_Stegne_Anica_2012.pdf (748,79 KB)
MD5: 66C47A293C08E315ED53196F26663A5B
PID: 20.500.12556/dkum/e37c6556-0d76-4b7e-8ff1-2b11e221e60e
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Poslovni uspeh je osnovi cilj in vodilo sodobnega gospodarstva ter je gibalo razvoja in finančne rasti. Globalno gledano so v politični prednosti države z močno razvitim gospodarstvom. Gibalo osnovnega napredka svetovne ekonomije je ustvarjanje dodane vrednosti. Izzivi današnjim upravam so ustvarjanje čim višjih donosov, obenem pa upoštevati tudi človeške faktorje in zahteve okolij. Čeprav majhna, tudi slovenska podjetja lahko dosegamo dosežke svetovnih multinacionalk, zato pa moramo biti zelo prilagodljiva in prožna. Upoštevati moramo spoznanja že razvitih, preizkušenih preprostih konceptov upravljanja, saj je kombinacija navedenega je lahko močno orožje na svetovnem trgu. V prvem delu diplomskega dela – teoretičnem delu sem predstavila proces prodaje, načrtovanje in analize procesa, v drugem delu pa sem se opredelila na podjetje Tehnika SET d.d., na podlagi katerega sem opisala problem in razvoj novega sistema informacij v podjetju. Kar nekaj časa smo posvetili analiziranju dokumentov, ki smo jih želeli vključiti v sistem. Izogniti smo se želeli nepotrebnim informacijam, ki bi služile samo svojemu namenu. Tako smo izdelali popise potrebnih dokumentov po opredeljenih procesih, izdelali analizo želenih podatkov in na osnovi te analize izdelali način izgradnje informacijskega sistema. Ugotavljamo, da informacijski sistem zadovoljuje naše zastavljene cilje, izdelali pa smo tudi podatkovno bazo, ki ne obsega preobsežnega in zapletenega upravljanja. Toda sistem ne sme obstati, še naprej ga bomo razvijali in izboljševali. Želimo si, da informacijski sistem postane »glasnik« našega podjetja, da ga bomo obravnavali kot sodelavca in informatorja.
Keywords:prodaja, načrtovanje prodaje, analiza uspešnosti prodaje, prepoznavanje dokumentov, informacije, informacijski sistem prodaje
Place of publishing:Slovenska Bistrica
Publisher:[A. Stegne]
Year of publishing:2011
PID:20.500.12556/DKUM-21746 New window
UDC:658.8
COBISS.SI-ID:11083548 New window
NUK URN:URN:SI:UM:DK:HFYJPZR6
Publication date in DKUM:28.05.2012
Views:1580
Downloads:146
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:INFORMATION FOR SALES MANAGEMENT IN COMPANY TEHNIKA-SET D.D.
Abstract:Business success is the basic goal and guideline of modern economy. It moves the development and financial growth. Countries with a well-developed economy have a large political advantage and therefore the main idea of global development bases on creating additional value. The challenges of today’s managements are creating as much profit as possible and at the same time take in regard human factors and environmental requirements. Though being small, also Slovene companies can reach the achievements of world multinationals. Therefore we have to be very flexible. Already used and developed concepts of management have to be taken into consideration because the combination of above listed can be a hard weapon in global market. In the theoretical part of my diploma work I have presented the sales process, planning and analyzing it. In the second part I have concentrated on our company Tehnika SET d.d. and described the problematic of our informational system and the development of a new one. A lot of time was spent on analyzing documents that needed to be included into our system. We wanted to avoid all unnecessary information that is not important for us. Therefore we have listed the necessary documents for each process, analyzed the required data and set up the construction of our informational system on this basis. We have determined that the new system meets our demands and have also established an easily manageable database. We are aware that this system cannot stagnate and therefore needs to be upgraded and improved in the future. Our desire is to communicate with the system in a way that it becomes our main informer and colleague.
Keywords:sales, sales planning, sales performance analysis, recognition of documents, information, sales informational system


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