POMEN JEZIKOVNIH IZOBRAŽEVANJ V SLOVENSKIH PODJETJIH

Hercog, Renata

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Title:	POMEN JEZIKOVNIH IZOBRAŽEVANJ V SLOVENSKIH PODJETJIH
Authors:	ID Hercog, Renata (Author) ID Ferjan, Marko (Mentor) More about this mentor...
Files:	VS_Hercog_Renata_2012.pdf (1,39 MB) MD5: DB4882A4540C4418A0D0D3B2FFCBDF99 PID: 20.500.12556/dkum/47d6bc97-c6e7-4b6e-b044-dfb29b149240
Language:	Slovenian
Work type:	Undergraduate thesis
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	Slovenska podjetja so dobila veliko priložnost z odprtjem trga Evropske unije vendar dejstvo je, da še tako dobra ideja lahko propade zaradi nepoznavanja jezika in medkulturnih razlik. Namen naloge je v teoretičnem delu na kratko predstaviti osnovne teorije o izobraževanju, v nadaljevanju opredeliti kako se v procesu globalizacije in internacionalizacije slovenska podjetja soočajo s konkurenco na tujih trgih ter kakšen vpliv ima to na izobraževanje v podjetjih. Na primerih dobre prakse nekaterih evropskih podjetij bom predstavila strategije upravljanja jezikovnih izobraževanj, ki so se po raziskavi evropske unije izkazale kot najuspešnejše. Z raziskavo, kjer sem kot metodo raziskovanja uporabila anketni vprašalnik, sem želela ugotoviti, ali se podjetja zavedajo, kako lahko jezikovna znanja zaposlenih prispevajo k uspešnosti podjetja, ali podjetja sploh izvajajajo jezikovna izobraževanja, koliko finančnih sredstev namenijo za tovrstna izobraževanja danes ter koliko so namenili denarja za jezikovna izobraževanja pred 5 leti. Zanimalo me je tudi ali imajo slovenska podjetja, ki poslujejo s tujino, izdelano jezikovno strategijo in ali bi želeli, da jim Evropska unija s svojimi vzpodbudnimi ukrepi pri tem pomaga. Podatki pridobljeni z raziskavo so pokazali, da se podjetja sicer zavedajo pomena jezikovnih izobraževanj in znanje angleščine še zmeraj ostaja jezik Evrope, kljub temu pa lahko trdimo, da dobro izoblikovana jezikovna strategija še zmeraj ostaja tuja večini slovenskih podjetij. Glavna ugotovitev diplomske naloge je, da bi lahko tudi slovenska podjetja s sprejemanjem nekaterih jezikovnih ukrepov, dosegala veliko večji uspeh na tujih trgih, kot ga dosegajo sicer z obstoječim stanjem.
Keywords:	izobraževanje, globalizacija, medkulturna komunikacija, jezikovne strategije
Place of publishing:	Kranj
Year of publishing:	2012
PID:	20.500.12556/DKUM-21807
COBISS.SI-ID:	6985747
NUK URN:	URN:SI:UM:DK:MG1QMAL0
Publication date in DKUM:	28.02.2012
Views:	1564
Downloads:	149
Metadata:
Categories:	FOV
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Secondary language

Language:	English
Title:	THE MEANING OF THE LANGUAGE TRAININGS IN SLOVENIAN ENTERPRISES
Abstract:	Slovenian companies have got a great opportunity with the opening of the European Union market, but the fact is that even a good idea can fail due to lack of language knowledge and cultural differences. Purpose of this thesis is to present in theoretical part some basic theories of education in business, how are Slovenian companies facing within the process of globalization and internationalization with competition in foreign markets and what impact this has on education in business. Based on good practices of some European companies I will present some management strategies of language education, which by the survey of the European Union stand out as most successful. In this survey, where was as method used a questionnaire, I would like to find out whether the Slovenian companies are aware of how language skills of employees can contribute to company performance, do companies organize language training at all, how much do they invest in language trainings today and how much they invested 5 years ago. I wondered also whether the Slovenian companies operating in foreign markets generally use language strategy and do they want to have a help from European Union with their ideas and encouraging measures. The data obtained through a survey showed that companies are aware of the importance language training and knowledge of English still remains as the language of Europe. But certainly can be argued that well-formed linguistic strategy still remains a foreign to the majority of Slovenian companies. The main findings of the thesis is that by taking some of the language measures Slovenian companies could achieve much greater success in foreign markets as they are achieving in existing situation.
Keywords:	education, globalization, intercultural communication, language strategies

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