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Title:ANALIZA POSLOVANJA IN OBVLADOVANJE KRIZE V PODJETJU X
Authors:ID Mesarec, Vesna (Author)
ID Uršič, Duško (Mentor) More about this mentor... New window
ID Mlinarič, Franjo (Comentor)
Files:.pdf VS_Mesarec_Vesna_2012.pdf (358,49 KB)
MD5: 731A0D02E4523613BD02D8CB95F65CFD
PID: 20.500.12556/dkum/c1f935bd-be7f-40b6-a8d4-54e1668d1116
 
Language:Slovenian
Work type:Final seminar paper
Organization:EPF - Faculty of Business and Economics
Abstract:V prvem delu naloge, sem na teoretični podlagi domačih in tujih avtorjev, predstavila pomen in vzroke krize v podjetju, ter najpogostejše ukrepe za njeno obvladovanje. Da lahko podjetje ugotovi kako resno je stanje v podjetju, mora analizirati poslovanje, da lahko na osnovi tega sprejem tudi ukrepe za njeno obvladovanje. Pri tem sem večjo pozornost namenila finančni analizi s pomočjo finančnih kazalnikov in nekaterih modelov finančne analize, za analiziranje in napovedovanje finančnega zdravja podjetja. V praktičnem delu naloge sem predstavila Podjetje X, ki je v letu 2009 zaradi svetovne gospodarske in finančne krize zašlo v težave in poslovno leto zaključilo z negativnim poslovnim rezultatom. Rezultati finančne analize so pokazali nekatere razpoznavne znake težav v podjetju: zmanjševanje obsega prodaje, zmanjševanje tržnega deleža, nižanje kazalnikov donosnosti, nižanje kazalnika pokritja dolgov s čistim denarnim tokom, visoka vrednost kazalnika finančnega vzvoda in kazalnika zadolžitve ter nizka vrednost Z kazalnika po obeh metodah, Kraličkovi MDA metodi in Altmanovem obrazcu. Poslovodstvo se na znake možnosti krize ni dovolj hitro in korenito odzvalo. Ukrepi za obvladovanje krize so bili sprejeti šele v letu 2009, ko je kriza že načela poslovanje podjetja. Prvi rezultati obvladovanja krize so se pokazali v letu 2010, saj je podjetje ponovno poslovalo pozitivno.
Keywords:kriza podjetja, obvladovanje krize podjetja, analiza poslovanja, finančna analiza
Place of publishing:Maribor
Publisher:[V. Mesarec]
Year of publishing:2012
PID:20.500.12556/DKUM-22431 New window
UDC:005.3
COBISS.SI-ID:11082524 New window
NUK URN:URN:SI:UM:DK:ROGTRREN
Publication date in DKUM:25.05.2012
Views:2462
Downloads:252
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:BUSINESS ANALYSIS AND MANAGEMENT CRISIS IN THE COMPANY X
Abstract:In the first part of the thesis, the work of Slovenian and foreign authors was used to establish a theoretical basis for the presentation of the meaning and causes of crisis in a company and the measures most frequently used for crisis management. For a company to ascertain how serious the situation is, business performance must be analysed, based on which the most suitable crisis management measures can be determined. The thesis focuses particularly on financial analysis using financial indicators and certain financial analysis models for analysing and predicting the financial health of a company. The empirical part of the thesis concerns Company X, which found itself in trouble in 2009 due to the global economic and financial crisis and ended the fiscal year with negative business results. The results of the financial analysis highlighted certain identifying signs of trouble within the company: decreasing volume of sales, decreasing market share, lower rate of return indicators, lower indicator of debt coverage with net cash flow, high value of the leverage indicator and debt indicator and low value of the Z indicator under both methods, the Kraliček MDA method and the Altman model. Management failed to respond quickly and radically enough to the first indications of the potential crisis. Crisis management measures were not adopted until 2009, when the crisis had already affected the company’s performance. The first results of crisis management became evident in 2010 when the company generated positive business results.
Keywords:business crisis, crisis management, business analysis, financial analysis


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