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Title:
VPLIV SOCIALNIH OMREŽIJ NA OPTIMIZACIJO SPLETNIH STRANI ZA POTREBE ISKALNIKA GOOGLE
Authors:
ID
Planko, Bojan
(
Author
)
ID
Polančič, Gregor
(
Mentor
)
More about this mentor...
Files:
UNI_Planko_Bojan_2012.pdf
(2,79 MB)
MD5: ACB7BDD82865656232329CFCD21947EA
PID:
20.500.12556/dkum/15abdba5-0b2f-4083-9ea8-b1eb1708637e
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Spletni marketing je za številna podjetja postal eden od ključnih segmentov poslovanja. Definirali smo začetke spletnih imenikov in iskalnikov ter njihovo delovanje na primeru iskalnika Google. Proučili smo lastnosti nakupovanja prek svetovnega spleta ter osnovne aktivnosti optimizacije spletnih strani. Spoznali smo najbolj aktualna spletna socialna omrežja in začetke le-teh. Pri vsakem področju smo poskušali podati pogled s poslovnega vidika. Pri praktičnem delu diplomske naloge smo merili vpliv spletnih socialnih omrežij na optimizacijo spletnih strani za iskalnik Google. Za potrebe kvazieksperimenta smo postavili dve novi spletni strani ter glede na različna pristopa primerjali vpliv na uvrščenost spletne strani v iskalniku Google za izbrano ključno besedo.
Keywords:
iskalni marketing
,
Google
,
optimizacija spletnih strani za iskalnike
,
spletna socialna omrežja
Place of publishing:
Maribor
Publisher:
[B. Planko]
Year of publishing:
2012
PID:
20.500.12556/DKUM-22482
UDC:
004.659(043.2)
COBISS.SI-ID:
16167190
NUK URN:
URN:SI:UM:DK:BSMJNNJF
Publication date in DKUM:
28.03.2012
Views:
2782
Downloads:
238
Metadata:
Categories:
KTFMB - FERI
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Secondary language
Language:
English
Title:
SOCIAL NETWORKS IMPACT ON GOOGLE SEO
Abstract:
For many companies the internet marketing has become one of the key bussines segments. The beginnings of web directories, search engines and their operations were studied in the case of the search engine Google. The characteristics of online shopping and basic activities of the search angine optimization were examined. The most popular online social networks and their beginnings were studied. In each area the intention was to provide a view from a business perspective. In the practical part of the graduation thesis the impact of online social networks on the optimization of the internet pages for the search engine Google was measured. For the purpose of a quasi-experiment two new internet pages were set up and due to different approaches the impact on the internet pages ranging in the search engine Google for a specified key word were compared.
Keywords:
search engine marketing
,
Google
,
search engine optimization
,
online social networks
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