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Title:ZADOVOLJSTVO UPORABNIKOV STORITEV DOBREGA POČUTJA V WELLNESS CENTRU ZALA V NARAVNEM ZDRAVILIŠČU TOPOLŠICA
Authors:ID Slemenšek, Romana (Author)
ID Lebe, Sonja Sibila (Mentor) More about this mentor... New window
Files:.pdf VS_Slemensek_Romana_2012.pdf (1,16 MB)
MD5: 696012FD52F8A58AB4B9FB5B5345892D
PID: 20.500.12556/dkum/01ca3e3a-bd97-4e4a-99f9-517c41c6a092
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:- le 25 % hotelskih gostov obiskuje Wellness center Zala - ne znajo tržiti svojih storitev, predvsem savn za invalide - ni dovolj promocije, saj uporabniki storitev večinoma izvejo za Wellness center Zala preko prijatelja
Keywords:KLJUČNE BESEDE: dobro počutje, segmentacija, uporabniki dobrega počutja, zadovoljstvo kupcev, SWOT analiza, analiza ankete
Place of publishing:Topolšica
Publisher:[R. Slemenšek]
Year of publishing:2012
PID:20.500.12556/DKUM-22652 New window
UDC:338.48
COBISS.SI-ID:11089692 New window
NUK URN:URN:SI:UM:DK:SSI1LGD7
Publication date in DKUM:31.05.2012
Views:2686
Downloads:278
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:USERS' SATISFACTION WITH WELNESS SERVICES OF THE WELLNESS CENTRE ZALA OF THE TOPOLŠICA HEALTH SPA
Abstract:In the first section of this thesis, we examine the concept of wellness, its origins and what the meaning of well-being as tourism of a higher quality is. We also describe how to define the target market segments, user´s wellness profile and how performance of each tourism business depends on customer satisfaction. In the next section we briefly portray the history and present day of the Topolšica Spa d. d. We describe each of the program - market segments in Topolšica Spa and assign each its target group. We describe in detail Zala Wellness Centre services for individual elements of well being. With SWOT analysis for Wellness Centre Zala Topolšica we determine strengths, weaknesses, opportunities and threats. By analyzing the surveys we establish, whether users are satisfied with welfare services and the expertise and friendliness of wellness staff. In the final section we confirm or discard the hypothesis, determine the user profile for Zala Wellness Centre and we add our suggestions for improvement of business.
Keywords:wellness, segmentation, wellness users, customer satisfaction, SWOT analysis, questionnaires, analysis


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