PLANIRANJE RAZVOJA PODJETJA KLIMA X S.P.  NA RAVNI STRATEŠKEGA MANAGEMENTA

Ferk, Sabina

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Title:	PLANIRANJE RAZVOJA PODJETJA KLIMA X S.P. NA RAVNI STRATEŠKEGA MANAGEMENTA
Authors:	ID Ferk, Sabina (Author) ID Štrukelj, Tjaša (Mentor) More about this mentor...
Files:	VS_Ferk_Sabina_2012.pdf (372,69 KB) MD5: 66D31D43969FB08E6ECDE2AF5F243AAD PID: 20.500.12556/dkum/abb8af24-ff89-456b-ae4e-a10cd780e230
Language:	Slovenian
Work type:	Undergraduate thesis
Typology:	2.11 - Undergraduate Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	V diplomski nalogi smo proučevali podjetje Klima X s.p., ki dejansko obstaja, vendar smo ga poimenovali z izmišljenim imenom ter priredili določene podatke zaradi varovanja poslovnih skrivnosti. Klima X s.p. je podjetje, ki se ukvarja s posredovanjem in zastopanjem na področju prodaje sistemov hlajenja, gretja ter prezračevanja svojim partnerjem na slovenskem tržnem prostoru. Planirali smo razvoj podjetja Klima X s.p. na ravni strateškega managementa. Najprej smo podjetje predstavili. Nato smo po predhodni analizi obstoječega stanja na ravni politike podjetja planirali razvoj obravnavanega podjetja na ravni strateškega managementa. Proučili smo vrednote ter lastnosti ključnega udeleženca (v našem primeru je to lastnik sam) proučevanega podjetja in ugotovili, da le-te predstavljajo hkrati tudi vrednote samega podjetja. Za podjetje smo določili tudi prednosti in slabosti ter proučili razvoj okolja in opredelili iz okolja izhajajoče možnosti in nevarnosti za podjetje. V nadaljevanju smo za podjetje Klima X s.p. uvedli dva programsko-tržna področja (klimatske naprave in toplotne črpalke na slovenskem tržnem območju) in zanju analizirali perspektivnost ter konkurenčno sposobnost. Prišli smo do zaključka, da je smiselno za podjetje, da obdrži oba programsko-tržna področja. Opredelili smo tudi strateške možnosti in strategije, ki jih je bilo potrebno na podlagi ekonomskih vrednotenj sprejeti ali zavreči. Strategijam smo določili primerne strukture podjetja in vrednotili razvojno uspešnost podjetja za obdobje od leta 2012 do leta 2016. V pomoč so nam bile statične in dinamične metode. Na tej osnovi smo podjetju predlagali razvojne strategije in strukture in zaključili s programiranjem razvoja za proučevano podjetje.
Keywords:	Politika podjetja, strateški management, razvoj podjetja, programsko-tržna področja.
Place of publishing:	Maribor
Publisher:	[S. Ferk]
Year of publishing:	2012
PID:	20.500.12556/DKUM-22696
UDC:	005.4
COBISS.SI-ID:	11091740
NUK URN:	URN:SI:UM:DK:WOMRGZ7Q
Publication date in DKUM:	01.06.2012
Views:	1587
Downloads:	223
Metadata:
Categories:	EPF
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Secondary language

Language:	English
Title:	PLANNING A DEVELOPMENT OF THE COMPANY KLIMA X, SOLE PROPRIETORSHIP AT THE LEVEL OF STRATEGIC MANAGEMENT
Abstract:	This thesis discusses a company that actually exists on the market, but its name has been changed to Klima X s.p. to hide its identity in order to protect confidential business information. Klima X s.p. is a company that deals with intermediation and representation in the sale of air-conditioning systems to its partners in the Slovenian market. We planned the development of the Klima X s.p. company at the level of strategic management. We first presented the company. This was followed by a preliminary analysis of the existent condition on company-policy level and the planning of development at the level of strategic management. We examined the values and characteristics of the key players (in our case, the owner himself) of the studied company and found that they also represent the values of the company itself. We also determined the company’s strengths and weaknesses and looked into the development of the environment and defined the threats and opportunities for the company coming from its environment. Two programme and market fields (air conditioners and heat pumps in the Slovenian market) were introduced for Klima X s.p and we analysed their prospects and competitive ability. We came to the conclusion that it makes sense for the company to keep both programme and market fields. We also identified strategic opportunities and strategies that had to be adopted or discarded based on economic evaluations. Appropriate structures of the business were determined for the strategies and the company’s development performance for the 2012 to 2016 period was evaluated. Static and dynamic methods were used for this evaluation. On this basis, we recommended the company's development strategies and structures and finished with programming development for the studied company.
Keywords:	Business policy, strategic management, business development, programme and market fields.

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