| Title: | Sponzoriranje nogometa v Franciji na primeru Gorenja d.d. : diplomsko delo |
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| Authors: | ID Čas, Mateja (Author)
ID Mumel, Damijan (Mentor) More about this mentor...  |
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| Files: |  UNI_Cas_Mateja_i2008.pdf (934,97 KB)
MD5: C6FE531575D14FE1466C5F3532C58ABB
PID: 20.500.12556/dkum/24acb9c7-eb58-40ad-868e-29586fb00ad9
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | sponzorstvo, organiziranost, nogomet, podpora, tržni mehanizem, tržne poti, predstava, tržne raziskave, Francija, učinkovitost, financiranje, marketing, trženje, strategija trženja, šport, dejavnost, blagovne znamke, panoge dejavnosti, cilj, komuniciranje, marketinški splet, marketing mix, odjemalec, distribucija, mediji, oglaševanje, ekonomska propaganda, pospeševanje prodaje, odnosi z javnostjo |
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| Place of publishing: | Velenje |
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| Publisher: | [M. Čas] |
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| Year of publishing: | 2008 |
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| PID: | 20.500.12556/DKUM-23381 |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 9527836 |
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| NUK URN: | URN:SI:UM:DK:T3IEKNGN |
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| Publication date in DKUM: | 28.05.2012 |
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| Views: | 1716 |
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| Downloads: | 78 |
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| Metadata: |    |
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| Categories: | EPF
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