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Title:Tržno naravnavni strateški razvoj funkcij gospodinjskih pralnih strojev kot osnova za tržno pozicioniranje izdelkov : diplomsko delo
Authors:ID Paluc, Eva (Author)
ID Jurše, Milan (Mentor) More about this mentor... New window
Files:.pdf UNI_Paluc_Eva_i2008.pdf (1,34 MB)
MD5: EFEA36123ADF1A386415EDA28B775D05
PID: 20.500.12556/dkum/7d6b7ae8-4dbc-4de0-bf0f-c0c16b45f476
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Keywords:tržna analiza, blagovne znamke, novi proizvodi, politika izdelka, konkurenčnost, cene, stroški, marketing mix, marketinški splet, bela tehnika, gospodinjski aparati, oblikovanje, modeli, kvaliteta, tržne poti, tržni mehanizem, pozicioniranje, strategija, izvršba, značilnosti, predstava, uporabniki, ankete, trg, prednost
Place of publishing:Maribor
Publisher:[E. Paluc]
Year of publishing:2008
PID:20.500.12556/DKUM-23539 New window
UDC:658.6
COBISS.SI-ID:9680412 New window
NUK URN:URN:SI:UM:DK:FBW5PYVC
Publication date in DKUM:28.05.2012
Views:2038
Downloads:68
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:Market oriented strategic development of household washing machine's functions as a basis for product market positioning


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