| Title: | Strateški načrt trženja hotela Wellness Park Laško na tujih trgih : diplomsko delo |
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| Authors: | ID Krivec, Metka (Author)
ID Jurše, Milan (Mentor) More about this mentor...  |
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| Files: |  UNI_Krivec_Metka_i2008.pdf (1,38 MB)
MD5: 9B6B8A2455D979FDF088F9914F485785
PID: 20.500.12556/dkum/b9b554d1-b9e6-4673-b602-c6619ea67819
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | zdravilišča, hotelirstvo, turizem, uporabniki, zadovoljstvo, meritve, konkurenca, mednarodno trženje, zahodna Evropa, cilj, zdraviliški turizem, tržna analiza, turistični objekti, strategija trženja, tržno planiranje, komuniciranje, direktno trženje, neposredna prodaja, mednarodni trg, poslovno okolje, marketing, turistično posredovanje, storitve, podjetje, poslovna strategija, aktivnosti, potrošnik, priložnosti, panoge dejavnosti, Slovenija |
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| Place of publishing: | Maribor |
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| Publisher: | M. Krivec] |
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| Year of publishing: | 2008 |
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| PID: | 20.500.12556/DKUM-23555 |
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| UDC: | 339.5 |
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| COBISS.SI-ID: | 9687580 |
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| NUK URN: | URN:SI:UM:DK:ZL1ERFYF |
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| Publication date in DKUM: | 28.05.2012 |
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| Views: | 2373 |
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| Downloads: | 215 |
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| Metadata: |    |
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| Categories: | EPF
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