| Title: | Program marketinškega komuniciranja v družbi DHL Ekspres ob uvajanju nove storitve : specialistično delo |
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| Authors: | ID Lakovič, Dolores (Author)
ID Mumel, Damijan (Mentor) More about this mentor... 
ID Završnik, Bruno (Comentor) |
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| Files: |  SPEC_Lakovic_Dolores_i2008.pdf (1,45 MB)
MD5: 995FFC7D5A3C8EBB5E7F9A36E52DA7C4
PID: 20.500.12556/dkum/f94671a0-441f-45ff-9f8c-a08353da6660
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| Language: | Slovenian |
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| Work type: | Specialist thesis |
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| Typology: | 2.10 - Specialist Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, trženje, komuniciranje, poslovno komuniciranje, marketinški splet, marketing mix, tržno planiranje, promocija, pospeševanje prodaje, aktivnosti, osebna prodaja, odnosi z javnostjo, predstava, storitve, pošta, panoge dejavnosti, povezanost, komercialno poslovanje, interno komuniciranje, mediji, tržne raziskave, oglaševanje, ekonomska propaganda, proračuni, trg, uporabniki, pozicioniranje, strategija, poslovni proces, metode, programi, procesi, aplikacija, cilj, strategija trženja, tržna |
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| Place of publishing: | Ljubljana |
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| Publisher: | [D. Lakovič] |
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| Year of publishing: | 2008 |
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| PID: | 20.500.12556/DKUM-23726 |
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| UDC: | 338.4 |
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| COBISS.SI-ID: | 9774364 |
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| NUK URN: | URN:SI:UM:DK:R649BQK3 |
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| Publication date in DKUM: | 28.05.2012 |
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| Views: | 2485 |
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| Downloads: | 80 |
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| Metadata: |    |
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| Categories: | Misc.
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