| Title: | Ključni dejavniki zvestobe spletni znamki med slovenskimi uporabniki interneta : magistrsko delo |
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| Authors: | ID Jereb, Mitja (Author)
ID Iršič, Matjaž (Mentor) More about this mentor...  |
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| Files: |  MAG_Jereb_Mitja_i2008.pdf (521,74 KB)
MD5: FA27051DFC40C710ACD1B070782225F2
PID: 20.500.12556/dkum/f21437e8-dbbb-442f-94dd-62698dfea72c
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| Language: | Slovenian |
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| Work type: | Master's thesis |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, trženje, izdelki, proizvodi, komuniciranje, poslovno komuniciranje, marketinški splet, marketing mix, cilj, promocija, pospeševanje prodaje, aktivnosti, predstava, storitve, segmentacija, programi, rešitve, demografija, potrošnik, vedenje, psihologija potrošnika, povezanost, komercialno poslovanje, blagovne znamke, oglaševanje, ekonomska propaganda, odnosi z javnostjo, WWW, World Wide Web, internet, računalniške mreže, uporabniki, pozicioniranje, strategija, kupci, konflikti, reševanje |
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| Place of publishing: | Ljubljana |
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| Publisher: | [M. Jereb] |
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| Year of publishing: | 2008 |
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| PID: | 20.500.12556/DKUM-23935 |
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| UDC: | 658.8 |
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| COBISS.SI-ID: | 9942556 |
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| NUK URN: | URN:SI:UM:DK:1GMCNBF9 |
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| Publication date in DKUM: | 28.05.2012 |
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| Views: | 2415 |
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| Downloads: | 161 |
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| Metadata: |    |
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| Categories: | EPF
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