| Title: | Tržno-komunikacijska strategija podjetja Alkaloid d.o.o. za zdravilo Cafcold na slovenskem trgu : magistrsko delo |
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| Authors: | ID Špec, Katja (Author)
ID Završnik, Bruno (Mentor) More about this mentor...  |
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| Files: |  RAZ_Spec_Katja_i2010.pdf (1,23 MB)
MD5: 6B0BFE8D9F6CF62DA1E4F8BEF60D8F21
PID: 20.500.12556/dkum/f8b830d9-bb13-42fa-968b-eaa7233e9f23
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| Language: | Slovenian |
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| Work type: | Master's thesis/paper |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | trženje, marketing, strategija trženja, komuniciranje, tržno komuniciranje, farmacevtska industrija, zdravila, pravna ureditev, oglaševanje, internet, etika, prodaja, osebna prodaja, pospeševanje prodaje, ciljne skupine |
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| Place of publishing: | [Maribor |
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| Publisher: | K. Špec |
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| Year of publishing: | 2010 |
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| PID: | 20.500.12556/DKUM-24383 |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 10271516 |
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| NUK URN: | URN:SI:UM:DK:SPLYLBDC |
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| Publication date in DKUM: | 29.05.2012 |
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| Views: | 2379 |
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| Downloads: | 161 |
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| Metadata: |    |
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| Categories: | EPF
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