| Title: | Mnenjski vodje v marketingu : magistrsko delo |
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| Authors: | ID Kruhar, Simona (Author)
ID Mumel, Damijan (Mentor) More about this mentor...  |
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| Files: |  MAG_Kruhar_Simona_i2009.pdf (1,25 MB)
MD5: A8375D8D4038B808F620F9F116F921A4
PID: 20.500.12556/dkum/d2c366df-f3c7-4529-a306-5f5533a3d72a
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| Language: | Slovenian |
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| Work type: | Master's thesis |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | vodenje, poslovno komuniciranje, potrošnik, uporabniki, vedenje, založništvo, nakup, knjige, knjigotrštvo, branje, razvoj, informacije, komuniciranje, značilnosti, pozicioniranje, ideje, programi, poslovno komuniciranje, inovacije, tržne raziskave, psihologija osebnosti, identiteta, image, stilistika, marketing mix, marketinški splet, marketing, trženje, cilj, tehnika, trg, promocija, aktivnosti, strategija trženja, teorija, praksa, panoge dejavnosti |
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| Place of publishing: | Ljubljana |
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| Publisher: | [S. Kruhar Gaberšček] |
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| Year of publishing: | 2009 |
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| PID: | 20.500.12556/DKUM-24478 |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 9950492 |
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| NUK URN: | URN:SI:UM:DK:ZSWQUCHF |
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| Publication date in DKUM: | 30.05.2012 |
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| Views: | 2149 |
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| Downloads: | 173 |
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| Metadata: |    |
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| Categories: | EPF
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