| Title: | Strategija trženja turističnega kompleksa na primeru podjetja Hoteli Bernardin d.d. : magistrsko delo |
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| Authors: | ID Marin, Saša (Author)
ID Završnik, Bruno (Mentor) More about this mentor...  |
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| Files: |  RAZ_Marin_Sasa_i2009.pdf (580,20 KB)
MD5: 405CFEF62D8AE35ACC997902217CF5E1
PID: 20.500.12556/dkum/6eb43abc-ab6e-4c1f-992e-3ddf94761ec9
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| Language: | Slovenian |
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| Work type: | Master's thesis/paper |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | strategija trženja, strategija, poslovno okolje, hotelirstvo, trg, segmentacija, turizem, kongresi, podjetje, povezanost, predstava, tržna analiza, SWOT analiza, tržni mehanizem, tržna struktura, Slovenija, cilj, poraba, igralništvo, uporabniki, turistična industrija, zadovoljstvo, turistični proizvod, storitve, tržne poti, turistični objekti, delovanje, dejavnost, panoge dejavnosti, ponudba |
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| Place of publishing: | Koper |
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| Publisher: | [S. Marin] |
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| Year of publishing: | 2009 |
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| PID: | 20.500.12556/DKUM-24635 |
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| UDC: | 338.48 |
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| COBISS.SI-ID: | 10202908 |
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| NUK URN: | URN:SI:UM:DK:JY2XJNRY |
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| Publication date in DKUM: | 30.05.2012 |
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| Views: | 2589 |
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| Downloads: | 285 |
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| Metadata: |    |
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| Categories: | EPF
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