| Title: | Aktivnosti marketinškega komuniciranja pri uvajanju nove generacije hladilno-zamrzovalnih aparatov Gorenje : specialistično delo |
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| Authors: | ID Kranjec, Blanka (Author)
ID Mumel, Damijan (Mentor) More about this mentor... 
ID Završnik, Bruno (Comentor) |
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| Files: |  SPEC_Kranjec_Blanka_i2007.pdf (2,87 MB)
MD5: 60D57870E7D6C04751968676BB516D31
PID: 20.500.12556/dkum/dae5b5fd-feba-401a-b957-f16b17f1121d
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| Language: | Slovenian |
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| Work type: | Specialist thesis |
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| Typology: | 2.10 - Specialist Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | promocija, gospodinjski aparati, bela tehnika, politika izdelka, novi proizvodi, tržno planiranje, proizvodnja, predstava, elektroindustrija, marketinški splet, marketing mix, povezanost, poslovno komuniciranje, komercialno poslovanje, marketing, trženje, komuniciranje, potrošnik, blagovne znamke, oblikovanje, pospeševanje prodaje, tržne raziskave, oglaševanje, ekonomska propaganda, odnosi z javnostjo, osebna prodaja, uporabniki, pozicioniranje, strategija, poslovni proces, metode, programi, procesi |
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| Place of publishing: | [Slovenj Gradec |
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| Publisher: | B. Kranjec] |
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| Year of publishing: | 2007 |
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| PID: | 20.500.12556/DKUM-24720 |
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| UDC: | 659.1 |
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| COBISS.SI-ID: | 9075484 |
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| NUK URN: | URN:SI:UM:DK:PLIKBL8S |
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| Publication date in DKUM: | 30.05.2012 |
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| Views: | 2377 |
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| Downloads: | 80 |
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| Metadata: |    |
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| Categories: | Misc.
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