| Title: | Letni program izvajanja marketinškega komuniciranja v Srednji šoli za gostinstvo in turizem Maribor : specialistično delo |
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| Authors: | ID Erjavec, Dušan (Author)
ID Završnik, Bruno (Mentor) More about this mentor... 
ID Mumel, Damijan (Comentor) |
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| Files: |  SPEC_Erjavec_Dusan_i2007.pdf (1,39 MB)
MD5: ABE73C7228E9BFE686237F324E751B56
PID: 20.500.12556/dkum/60dfeada-2795-482b-b514-31417486ce35
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| Language: | Slovenian |
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| Work type: | Specialist thesis |
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| Typology: | 2.10 - Specialist Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | komuniciranje, srednje šolstvo, turizem, gostinstvo, neprofitne organizacije, interno komuniciranje, proračuni, predstava, marketinški splet, marketing mix, storitve, uporabniki, trženje, marketing, strategija trženja, prodaja, osebje, osebna prodaja, pospeševanje prodaje, medorganizacijsko trženje, tržni mehanizem, tržne raziskave, poslovno komuniciranje, oglaševanje, ekonomska propaganda, odnosi z javnostjo, organiziranost, direktno trženje, neposredna prodaja, cilj, vrednotenje |
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| Place of publishing: | Maribor |
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| Publisher: | [D. Erjavec] |
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| Year of publishing: | 2007 |
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| PID: | 20.500.12556/DKUM-24972 |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 9363228 |
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| NUK URN: | URN:SI:UM:DK:AVWL63KL |
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| Publication date in DKUM: | 30.05.2012 |
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| Views: | 2501 |
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| Downloads: | 69 |
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| Metadata: |    |
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| Categories: | Misc.
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