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Title:Trženje s hkratno podporo dobrodelnim namenom na primeru podjetja Gorenje, d.d. : [diplomsko delo]
Authors:ID Travner, Urška (Author)
ID Snoj, Boris (Mentor) More about this mentor... New window
Files:.pdf UNI_Travner_Urska_i2007.pdf (379,58 KB)
MD5: F06B37A7ED4C0358943CCA5255374FA3
PID: 20.500.12556/dkum/89f22867-fb3c-491c-9402-fa5e4766d386
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Keywords:marketing, trženje, tržne poti, promocija, predstava, komuniciranje, povezanost, neprofitne organizacije, družbena odgovornost, družbene dejavnosti, socialni vidik, ekonomska pomoč, sponzorstvo, elektroindustrija, bela tehnika, gospodinjski aparati, izdelki, proizvodi, blagovne znamke, politika izdelka, komercialno poslovanje, značilnosti, teorija, delovanje, strategija trženja, projekti, strategija, programi, ekonomska propaganda, oglaševanje, pospeševanje prodaje, odnosi z javnostjo, modeli
Place of publishing:Velenje
Publisher:[U. Travner]
Year of publishing:2007
PID:20.500.12556/DKUM-25051 New window
UDC:339.13
COBISS.SI-ID:9401884 New window
NUK URN:URN:SI:UM:DK:9JGBB3O9
Publication date in DKUM:30.05.2012
Views:2211
Downloads:96
Metadata:XML DC-XML DC-RDF
Categories:EPF
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