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Title:The corporate brand in multinational corporations Gorenje and Electrolux : diploma
Authors:ID Kante, Gregor (Author)
ID Jurše, Milan (Mentor) More about this mentor... New window
Files:.pdf UNI_Kante_Gregor_i2007.pdf (546,66 KB)
MD5: BD01440920172012E80349B7A1DA28C9
PID: 20.500.12556/dkum/76e6b836-a191-4585-8f75-31852fb62cde
 
Language:English
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Place of publishing:Maribor
Publisher:[G. Kante]
Year of publishing:2007
PID:20.500.12556/DKUM-25149 New window
UDC:658.6
COBISS.SI-ID:9466396 New window
NUK URN:URN:SI:UM:DK:OWLC32WZ
Publication date in DKUM:30.05.2012
Views:1418
Downloads:67
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Keywords:blagovne znamke, korporacije, mednarodno podjetje, podjetje, bela tehnika, gospodinjski aparati, modeli, delovna organizacija, tržne poti, tržni mehanizem, promocija, pozicioniranje, strategija, izvršba, značilnosti, predstava, mednarodno poslovanje, empirične raziskave, organiziranost, mednarodni trg


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