| Title: | Primerjalna analiza strategije trženja OTC - zdravila Persen na poljskem in slovenskem referenčnem trgu : diplomsko delo |
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| Authors: | ID Zorman, Jasna (Author)
ID Jurše, Milan (Mentor) More about this mentor...  |
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| Files: |  UNI_Zorman_Jasna_i2007.pdf (562,23 KB)
MD5: EF54721CE0A4F580C4D8A98BFAC20362
PID: 20.500.12556/dkum/510f9758-dbd1-46d5-8a85-3d1508850e82
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | mednarodno trženje, prilagajanje, mednarodne primerjave, farmacevtska industrija, konkurenčnost, Slovenija, mednarodni trg, poslovno okolje, Poljska, politika izdelka, trg, komuniciranje, trženje, marketing, marketing mix, marketinški splet, strategija trženja, strategija, uspešnost poslovanja, podjetje, zdravila, pospeševanje prodaje, tržne poti, oglaševanje, ekonomska propaganda, distribucija, konkurenca, poslovno komuniciranje |
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| Place of publishing: | Ljubljana |
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| Publisher: | [J. Zorman] |
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| Year of publishing: | 2007 |
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| PID: | 20.500.12556/DKUM-25218 |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 9524252 |
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| NUK URN: | URN:SI:UM:DK:E9LY4QWK |
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| Publication date in DKUM: | 30.05.2012 |
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| Views: | 1792 |
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| Downloads: | 86 |
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| Metadata: |    |
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| Categories: | EPF
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