| Title: | Raziskava dejavnikov nakupa parfuma : diplomsko delo |
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| Authors: | ID Kocijan, Nina (Author)
ID Završnik, Bruno (Mentor) More about this mentor...  |
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| Files: |  UNI_Kocijan_Nina_i2007.pdf (2,18 MB)
MD5: 6C590BDEA3AEBD7348C5FC71796D09B6
PID: 20.500.12556/dkum/5f8bfa25-0d1a-4b7b-be39-182737b26d2f
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| Language: | Slovenian |
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| Work type: | Undergraduate thesis |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Abstract: | |
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| Keywords: | kupci, nakup, zaznavanje, zadovoljstvo, tržne raziskave, odločanje, izdelki, uporabniki, praksa, predstava, cene, blago, vrednotenje, behaviorizem, kozmetika, politika izdelka, zadovoljstvo, potrošnik, vedenje, embalaža, blagovne znamke, meritve, metodologija, oglaševanje, preizkušanje domnev, ekonomska propaganda, ankete, ponudba, metode, ocenjevanje |
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| Place of publishing: | Pragersko |
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| Publisher: | [N. Kocijan] |
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| Year of publishing: | 2007 |
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| PID: | 20.500.12556/DKUM-25247 |
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| UDC: | 658.8 |
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| COBISS.SI-ID: | 9548316 |
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| NUK URN: | URN:SI:UM:DK:UVGKESC8 |
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| Publication date in DKUM: | 30.05.2012 |
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| Views: | 2499 |
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| Downloads: | 155 |
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| Metadata: |    |
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| Categories: | EPF
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