| Title: | The ecological motivation or tourists as a determinant of the tourists' loyalty |
|---|
| Authors: | ID Bastič, Majda (Author)
ID Gojčič, Slavka (Author) |
|---|
| Files: |  Croatian_Operational_Research_Review_2011_Bastic,_Gojcic_the_Ecological_Motivation_of_Tourists_As_a_Determinant_of_the_Tourists_’_Loyalt.pdf (240,04 KB)
MD5: 497F8A7FEBD3564C70AB82C8A3F705FB
PID: 20.500.12556/dkum/49f516d5-dd69-43cd-a52e-f5c154e962cd
 http://hrcak.srce.hr/96604
|
|---|
| Language: | English |
|---|
| Work type: | Scientific work |
|---|
| Typology: | 1.08 - Published Scientific Conference Contribution |
|---|
| Organization: | EPF - Faculty of Business and Economics
|
|---|
| Abstract: | Despite the significant impact of environment on the attractiveness of tourist destination, environmental stewardship is not always the top priority in the hotel industry as one of the most energy-intensive sectors of the tourism industry which contributes to the increasing quantity of air pollutants. Therefore, this study investigates the impact of ecological pull motives and service quality on the tourists' loyalty to eco-hotels. The tourists spent their holidays in Austrian hotels with ecolabel and in Slovenian hotels were targeted and a total of 611 tourists participated in the study. The study reveals that the perceived service quality and ecobehaviour of hotel staff are the main determinants of the tourists' loyalty. The comparison analysis between Austrian and Slovenian hotels indicates that the guests of Austrian hotels with ecolabel are more loyal and ecologically motivated than guests of Slovenian hotels without ecolabel. |
|---|
| Keywords: | loyalty, ecological motivation, hotel service quality, tourism, eco-tourism, hotels, services, quality |
|---|
| Publication status: | Published |
|---|
| Publication version: | Version of Record |
|---|
| Year of publishing: | 2011 |
|---|
| Number of pages: | št. 14-22 |
|---|
| Numbering: | Letn. 2, št. 1 |
|---|
| PID: | 20.500.12556/DKUM-25344  |
|---|
| ISSN: | 1848-0225 |
|---|
| UDC: | 338.48 |
|---|
| ISSN on article: | 1848-0225 |
|---|
| COBISS.SI-ID: | 10625052 |
|---|
| NUK URN: | URN:SI:UM:DK:D1OOXEDP |
|---|
| Publication date in DKUM: | 30.05.2012 |
|---|
| Views: | 2615 |
|---|
| Downloads: | 108 |
|---|
| Metadata: |    |
|---|
| Categories: | Misc.
|
|---|
|
:
|
Copy citation |
|---|
| | | | Average score: | (0 votes) |
|---|
| Your score: | Voting is allowed only for logged in users. |
|---|
| Share: |  |
|---|
Hover the mouse pointer over a document title to show the abstract or click
on the title to get all document metadata. |
