| Title: | Strateško marketinško pozicioniranje splošne knjižnice : magistrsko delo |
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| Authors: | ID Kovář, Barbara (Author)
ID Iršič, Matjaž (Mentor) More about this mentor...  |
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| Files: |  MAG_Kovacic_Barbara_i2011.pdf (1,83 MB)
MD5: 733F26F446348C7C90414863F339ACE3
PID: 20.500.12556/dkum/1109497e-4950-4784-bb56-6d8719e5b8ac
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| Language: | Slovenian |
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| Work type: | Master's thesis |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, storitve, strateško planiranje, strategija trženja, pozicioniranje, image, neprofitne organizacije, knjižnice |
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| Place of publishing: | [Maribor |
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| Publisher: | B. Kovar |
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| Year of publishing: | 2011 |
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| PID: | 20.500.12556/DKUM-25351 |
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| UDC: | 339.138 |
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| COBISS.SI-ID: | 10700316 |
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| NUK URN: | URN:SI:UM:DK:UDPZMRBS |
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| Publication date in DKUM: | 30.05.2012 |
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| Views: | 1983 |
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| Downloads: | 135 |
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| Metadata: |    |
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| Categories: | EPF
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