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DKUM
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Title:
The quality of relational exchanges and its impact on marketing strategies - a buyer's perspective in food industry in Slovenia
Authors:
ID
Iršič, Matjaž
(
Author
)
Files:
http://www.theibfr.com/ARCHIVE/ISSN-1941-9589-V6-N2-2011-5-31-11.pdf
Language:
English
Work type:
Unknown
Typology:
1.12 - Published Scientific Conference Contribution Abstract
Organization:
EPF - Faculty of Business and Economics
Year of publishing:
2011
PID:
20.500.12556/DKUM-25353
UDC:
339.138
ISSN on article:
1941-9589
COBISS.SI-ID:
10704924
NUK URN:
URN:SI:UM:DK:GHK1OESF
Publication date in DKUM:
30.05.2012
Views:
2727
Downloads:
49
Metadata:
Categories:
Misc.
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Record is a part of a journal
Title:
Global Conference on Business & Finance proceedings
Publisher:
The Institute for Business and Finance Research
ISSN:
1941-9589
COBISS.SI-ID:
10703644
Secondary language
Language:
English
Keywords:
marketing
,
trženje
,
nakup
,
nabava
,
strategija trženja
,
Slovenija
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