Implementation of total responsibility management into corporate strategy

Gorenak, Štefka; Bobek, Vito

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Title:	Implementation of total responsibility management into corporate strategy
Authors:	ID Gorenak, Štefka (Author) ID Bobek, Vito (Author)
Files:	http://ffrc.utu.fi/julkaisut/e-julkaisuja/eBook_2011-15.pdf
Language:	English
Work type:	Unknown
Typology:	1.08 - Published Scientific Conference Contribution
Organization:	EPF - Faculty of Business and Economics
Abstract:	This contribution reports about relationship and potential synergies between the total quality management (TQM) and total responsibility management (TRM) as well as corporate citizenship. TRM principles and standards reflect the raising public expectations about corporate social responsibility. Many companies develop TRM as requisitely holistically and hence successfully manage their responsibilities toward their stakeholders and natural environment. The evolution and implementation of TRM in companies includes three main components/approaches: inspiration/vision, integration and improvement/innovation. The improvement/innovation elements of TRM create a significant demand for companies to broaden measuring of their performance. TRM indicators focus on stakeholders (together with triple-bottom-lines) of economic, social and environment issues ('cost-benefit' approach). Gorenje Group represents a successful case of implementation of TRM into corporate strategy (including sustainable indicators). The synergies also lead (socially) responsible companies to long-term competitiveness by contributing to requisitely holistic management of (innovative-responsible) enterprises/companies. CSR and sustainability could be promoted through transparency, good governance, concern for the environment and good relations with company's stakeholders. Morally proactive leadership is critical for successful TRM and corporate citizenship. The proactive companies focus on the importance of CSR and its management inside and outside the global company (case Gorenje Group). Introduction of TRM may hence be a management innovation.
Year of publishing:	2011
PID:	20.500.12556/DKUM-25381
UDC:	005.6
COBISS.SI-ID:	10979100
NUK URN:	URN:SI:UM:DK:LNTALZZC
Publication date in DKUM:	30.05.2012
Views:	1364
Downloads:	45
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Categories:	Misc.
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Secondary language

Language:	English
Keywords:	podjetje, družbena odgovornost, kakovost, TQM, ekologija, vodenje, odgovornost

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