| Title: | Marketinško komuniciranje na področju nezgodnega zavarovanja otrok in mladine v Zavarovalnici Triglav, d.d. OE Murska Sobota : specialistično delo |
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| Authors: | ID Šebjan, Urban (Author)
ID Mumel, Damijan (Mentor) More about this mentor... 
ID Završnik, Bruno (Comentor) |
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| Files: |  SPEC_Sebjan_Urban_i2006.pdf (1,49 MB)
MD5: 31FE29096219E96F205B30C0F55E99AF
PID: 20.500.12556/dkum/bb20a501-0389-4224-bd92-36b5fd3ec4bc
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| Language: | Slovenian |
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| Work type: | Specialist thesis |
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| Typology: | 2.10 - Specialist Thesis |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | zavarovalnice, storitve, uporabniki, potrošnik, zadovoljstvo, trženje, marketing, komuniciranje, strategija trženja, prodaja, pospeševanje prodaje, zavarovalstvo, zavarovanje, trg, medorganizacijsko trženje, tržni mehanizem, marketing mix, marketinški splet, tržne raziskave, poslovno komuniciranje, oglaševanje, ekonomska propaganda, odnosi z javnostjo, organiziranost, osebna prodaja, direktno trženje, neposredna prodaja, cilj, SWOT analiza, aktivnosti, vrednotenje |
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| Place of publishing: | Murska Sobota |
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| Publisher: | [U. Šebjan] |
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| Year of publishing: | 2006 |
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| PID: | 20.500.12556/DKUM-25444 |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 8907804 |
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| NUK URN: | URN:SI:UM:DK:VGYCKI9B |
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| Publication date in DKUM: | 30.05.2012 |
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| Views: | 2531 |
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| Downloads: | 97 |
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| Metadata: |    |
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| Categories: | Misc.
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