| Title: | How to plan advertising |
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| Authors: | ID Cooper, Alan (Editor) |
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| Files: |  http://www.apg.org.uk
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| Language: | English |
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| Work type: | Proceedings |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | ekonomska propaganda, oglaševanje, reklama, planiranje, strategija trženja, razvoj, pismenost, kreativnost, ustvarjalnost, evolucija, mediji, komuniciranje, poslovni proces, agencije, uspešnost poslovanja |
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| Place of publishing: | London |
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| Publisher: | Cassell |
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| Year of publishing: | 1997 |
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| PID: | 20.500.12556/DKUM-28228  |
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| UDC: | 659.1 |
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| COBISS.SI-ID: | 3595804 |
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| NUK URN: | URN:SI:UM:DK:T04UMHGO |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 1297 |
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| Downloads: | 41 |
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| Metadata: |    |
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| Categories: | Misc.
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