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Title:Marketing
Authors:ID Evans, Joel R. (Author)
ID Berman, Barry (Author)
Files:URL http://www.prenhall.com/bermanevans
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Keywords:trženje, strategija trženja, marketing, potrošnik, tržna analiza, proizvodi, cene, promocija, tržno planiranje, psihologija potrošnika, planiranje proizvodnje, izdelki, distribucija, management
Place of publishing:Upper Saddle River (New Jersey)
Publisher:Prentice Hall International
PID:20.500.12556/DKUM-28233 New window
UDC:339.13
COBISS.SI-ID:3751708 New window
NUK URN:URN:SI:UM:DK:72TMXP8T
Publication date in DKUM:01.06.2012
Views:2119
Downloads:81
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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