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Title:Tested advertising methods
Authors:ID Caples, John (Author)
ID Hahn, Fred E. (Author of introduction, etc.)
ID Ogilvy, David (Author of introduction, etc.)
ID White, Gordon (Author of introduction, etc.)
Files:URL http://www.phdirect.com
 
Language:English
Work type:Professional work
Organization:EPF - Faculty of Business and Economics
Place of publishing:Englewood Cliffs (New Jersey)
Publisher:Prentice Hall
PID:20.500.12556/DKUM-28252 New window
UDC:659.1
COBISS.SI-ID:5149212 New window
NUK URN:URN:SI:UM:DK:ZTO01EGV
Publication date in DKUM:01.06.2012
Views:1433
Downloads:72
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:oglaševanje, ekonomska propaganda, strategija trženja, testiranje, metode, ideje, kreativnost, ustvarjalnost, blagovne znamke, razvoj, predvidevanje, perspektive, množični mediji, oglasi, sredstva javnega obveščanja, branje, pismenost, pisave, pošta, copyright, pospeševanje prodaje, image, design, rezultati, uspešnost, strokovno delo


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