| Title: | Marketing management |
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| Authors: | ID Dickson, Peter R. (Author) |
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| Files: |  http://www.dryden.com
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, trženje, management, vodenje, poslovne odločitve, tržne raziskave, pozicioniranje, strateško upravljanje, ekonomska propaganda, odnosi z javnostjo, strategija trženja, potrošnik, kupci, trg, predvidevanje, razvoj, tržna analiza, proizvodi, cene, prodaja, pospeševanje prodaje, osebna prodaja, prodajna politika, strateško planiranje, tržno planiranje |
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| Place of publishing: | Fort Worth (TX) [etc.] |
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| Publisher: | #The #Dryden Press |
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| PID: | 20.500.12556/DKUM-28273  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 41228801 |
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| NUK URN: | URN:SI:UM:DK:RSFZURLM |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 2325 |
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| Downloads: | 72 |
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| Metadata: |    |
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| Categories: | Misc.
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