| Title: | The marketing manual |
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| Authors: | ID Baker, Michael J. (Author) |
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| Files: |  http://www.bh.com
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| Language: | English |
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| Work type: | Manual |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, trženje, organiziranost, tržno planiranje, strateško planiranje, planiranje poslovanja, poslovne odločitve, segmentacija, pozicioniranje, cilj, marketing mix, marketinški splet, reševanje problemov, primeri, case study, aplikacija, učbeniki, vaje, diagrami, vprašalniki |
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| Place of publishing: | Oxford (UK) [etc.] |
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| Publisher: | Butterworth-Heinemann |
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| Year of publishing: | 1998 |
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| PID: | 20.500.12556/DKUM-28324  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 4505884 |
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| NUK URN: | URN:SI:UM:DK:WOVTZZUJ |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 1403 |
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| Downloads: | 68 |
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| Metadata: |    |
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| Categories: | Misc.
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