| Title: | Quantitative analysis in marketing management |
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| Authors: | ID Moutinho, Luiz (Author)
ID Goode, Mark (Author)
ID Davies, Fiona (Author) |
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| Files: |  http://www.wiley.co.uk
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, trženje, statistična analiza, vzorčenje, povpraševanje, predvidevanje, finančna analiza, operacijsko raziskovanje, kontrola, kvaliteta, strategija trženja, management, analiza poslovanja, operativni plani, kvantitativna analiza, meritve, prednost, prihodnost, učbeniki |
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| Place of publishing: | Chichester [etc.] |
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| Publisher: | #J. #Wiley |
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| PID: | 20.500.12556/DKUM-28325  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 4509212 |
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| NUK URN: | URN:SI:UM:DK:TMH0MGS6 |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 1383 |
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| Downloads: | 72 |
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| Metadata: |    |
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| Categories: | Misc.
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