| Title: | Strategic marketing management : planning, implementation and control |
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| Authors: | ID Wilson, Richard M. S. (Author)
ID Gilligan, Colin (Author) |
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| Files: |  http://www.bh.com
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, trženje, vodenje, management, strategija trženja, manager, strateško upravljanje, revizija, kontrola, SWOT analiza, segmentacija, cilj, pozicioniranje, portfolio, proizvodi, teorija racionalnih pričakovanj, racionalizacija, konkurenca, poslovno komuniciranje, komuniciranje, potrošnik, struktura, promocija, evalvacija, ocenjevanje, modeliranje |
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| Place of publishing: | Oxford (UK) |
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| Publisher: | Butterworth-Heinemann |
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| Year of publishing: | 1998 |
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| PID: | 20.500.12556/DKUM-28329  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 4559132 |
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| NUK URN: | URN:SI:UM:DK:JWBENS5D |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 1778 |
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| Downloads: | 134 |
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| Metadata: |    |
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| Categories: | Misc.
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