| Title: | Marketing research : a problem-solving approach |
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| Authors: | ID Sudman, Seymour (Author)
ID Blair, Edward (Author) |
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| Files: |  http://www.mhhe.com
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, market research, market analysis, problem solving, data, sampling, data base, information systems, information sources, questionnaires, analysis, ethics, Internet, computer networks, new products, development, TQM, problem solving |
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| Place of publishing: | Boston (Mass.) [etc.] |
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| Publisher: | McGraw-Hill |
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| Year of publishing: | 1998 |
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| PID: | 20.500.12556/DKUM-28359  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 5072668 |
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| NUK URN: | URN:SI:UM:DK:CYUN0VFM |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 3236 |
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| Downloads: | 90 |
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| Metadata: |    |
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| Categories: | Misc.
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