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Title:Marketing communications strategy 1998-99
Authors:ID Yeshin, Tony (Author)
Files:URL http://www.bh.com
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Oxford (UK)
Publisher:Butterworth-Heinemann
Year of publishing:1998
PID:20.500.12556/DKUM-28374 New window
UDC:339.13
COBISS.SI-ID:5541660 New window
NUK URN:URN:SI:UM:DK:NFYQCENP
Publication date in DKUM:01.06.2012
Views:979
Downloads:82
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Title:Marketing communications strategy
Keywords:trženje, marketing, komuniciranje, poslovno komuniciranje, strategija, uspešnost poslovanja, tržne raziskave, strategija trženja, raziskave, oglaševanje, ekonomska propaganda, prodaja, odnosi z javnostjo, image, proračuni, organizacijske strukture, učbeniki, izpiti, naloge, vaje


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