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Title:Marketing research
Authors:ID Aaker, David A. (Author)
ID Kumar, Vineet (Author)
ID Day, George S. (Author)
Files:URL http://www.wiley.com/college
 
Language:English
Work type:Manual
Organization:EPF - Faculty of Business and Economics
Place of publishing:New York [etc.]
Publisher:J. Wiley
PID:20.500.12556/DKUM-28385 New window
UDC:339.13
COBISS.SI-ID:18295901 New window
NUK URN:URN:SI:UM:DK:LUSELLRC
Publication date in DKUM:01.06.2012
Views:1465
Downloads:42
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:tržne raziskave, marketing, trženje, strategija trženja, poslovne odločitve, novi proizvodi, case study, primeri, informacije, podatki, baze podatkov, tržna analiza, aplikacija


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