| Title: | Developing a creative and innovative integrated marketing communications plan : a working model |
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| Authors: | ID Ogden, James R. (Author) |
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| Files: |  http://www.prenhall.com
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| Language: | English |
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| Work type: | Higher education textbook |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, komuniciranje, integracija, metode, tržno planiranje, tržna analiza, selekcija, strateško planiranje, oglaševanje, reklama, ekonomska propaganda, odnosi z javnostjo, direktno trženje, prodaja, promocija, pospeševanje prodaje, neposredna prodaja, osebna prodaja, tržne raziskave, ocenjevanje, elektronska pošta, elektronsko poslovanje |
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| Place of publishing: | Upper Saddle River (New Jersey) |
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| Publisher: | Prentice Hall |
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| PID: | 20.500.12556/DKUM-28386  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 18519389 |
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| NUK URN: | URN:SI:UM:DK:H2EL83PZ |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 1777 |
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| Downloads: | 52 |
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| Metadata: |    |
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| Categories: | Misc.
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