| Title: | Marketing plans : how the prepare them, how to use them |
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| Authors: | ID McDonald, Malcolm (Author) |
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| Files: |  http://www.bh.com
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| Language: | English |
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| Work type: | Manual |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | trženje, marketing, tržno planiranje, poslovni proces, komuniciranje, strategija trženja, predvidevanje, organizacija, tržna analiza, cene |
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| Place of publishing: | Oxford (UK) [etc.] |
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| Publisher: | Butterworth-Heinemann |
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| Year of publishing: | 1999 |
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| PID: | 20.500.12556/DKUM-28435  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 4677660 |
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| NUK URN: | URN:SI:UM:DK:IZIE6NH6 |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 1789 |
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| Downloads: | 60 |
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| Metadata: |    |
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| Categories: | Misc.
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| | | | Average score: | (0 votes) |
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