| Title: | The marketing book |
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| Authors: | ID Baker, Michael J. (Editor) |
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| Files: |  http://www.bh.com
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| Language: | English |
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| Work type: | Proceedings |
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| Organization: | EPF - Faculty of Business and Economics
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| Keywords: | marketing, trženje, strategija trženja, organiziranost, tržno planiranje, strateško planiranje, poslovno okolje, planiranje poslovanja, poslovne odločitve, potrošnik, segmentacija, pozicioniranje, tržne raziskave, cilj, metode, marketing mix, marketinški splet, komuniciranje, informacijska tehnologija, informacijski sistemi, reševanje problemov, prodaja, prodaja na drobno, storitve, cene, blagovne znamke, promocija, uporaba računalnika, računalniške mreže, Internet, controlling, mednarodno trž |
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| Place of publishing: | Oxford (UK) [etc.] |
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| Publisher: | Butterworth-Heinemann |
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| Year of publishing: | 1999 |
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| PID: | 20.500.12556/DKUM-28473  |
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| UDC: | 339.13 |
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| COBISS.SI-ID: | 4970012 |
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| NUK URN: | URN:SI:UM:DK:BY1SJMZM |
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| Publication date in DKUM: | 01.06.2012 |
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| Views: | 1857 |
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| Downloads: | 86 |
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| Metadata: |    |
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| Categories: | Misc.
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