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Title:Consumer behaviour in tourism
Authors:ID Swarbrooke, John (Author)
ID Horner, Susan (Author)
Files:URL http://www.bh.com
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Place of publishing:Oxford (UK) [etc.]
Publisher:Butterworth-Heinemann
Year of publishing:1999
PID:20.500.12556/DKUM-28545 New window
UDC:338.4
COBISS.SI-ID:5611036 New window
NUK URN:URN:SI:UM:DK:TVWICLYO
Publication date in DKUM:01.06.2012
Views:1316
Downloads:122
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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Secondary language

Language:English
Keywords:turizem, turistična industrija, potrošnik, psihologija potrošnika, tipologija, vedenje, motiviranje, povpraševanje, zadovoljstvo, odločanje, hotelirstvo, potovanja, globalizacija, marketing, trženje, marketinški splet, marketing mix, tržne raziskave, Velika Britanija, ZDA, zahodna Evropa, učbeniki, primeri, case study


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